Gaya APA
      PAYNE, ADRIAN. (1993).
    THE ESSENCE OF SERCVICE MARKETING PEMASARAN JASA (EDISI PERTAMA).
    YOGYAKARTA:
  PRENTICE HALL.
  
Gaya Chicago
      PAYNE, ADRIAN.
    THE ESSENCE OF SERCVICE MARKETING PEMASARAN JASA.
    EDISI PERTAMA
    YOGYAKARTA:
  PRENTICE HALL,
  1993.
  Text.
  
Gaya MLA
      PAYNE, ADRIAN.
    THE ESSENCE OF SERCVICE MARKETING PEMASARAN JASA.
    EDISI PERTAMA
    YOGYAKARTA:
  PRENTICE HALL,
  1993.
  Text.
  
Gaya Turabian
      PAYNE, ADRIAN.
    THE ESSENCE OF SERCVICE MARKETING PEMASARAN JASA.
    EDISI PERTAMA 
    YOGYAKARTA:
  PRENTICE HALL,
  1993.
  Print.