Gaya APA

BITNER, MARY JO, ZEITHAM, VALARIE A.. (2003). SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM (EDISI KETIGA). NEW YORK: MCGRAW HILL.

Gaya Chicago

BITNER, MARY JO, ZEITHAM, VALARIE A.. SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. EDISI KETIGA NEW YORK: MCGRAW HILL, 2003. Text.

Gaya MLA

BITNER, MARY JO, ZEITHAM, VALARIE A.. SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. EDISI KETIGA NEW YORK: MCGRAW HILL, 2003. Text.

Gaya Turabian

BITNER, MARY JO, ZEITHAM, VALARIE A.. SERVICES MARKETING : INTEGRATING CUSTOMER FOCUS ACROSS THE FIRM. EDISI KETIGA NEW YORK: MCGRAW HILL, 2003. Print.